The World Cinema flyer was created for the newly established B.A. in World Cinema degree program at Clemson University. While I was a staff member in the Multimedia Authoring Teaching and Research Facility (MATRF), I was asked by the head of the World Cinema program to create a one-page flyer suitable for distributing via email. The audience for the flyer was intended to be prospective students and would be used for recruiting purposes. Therefore, to make the flyer optimized for online distribution, I utilized hyperlinks when relevant to direct readers to websites with more information. I kept the information simple and focused on three specific areas: what the program is about, what the program can offer prospective students, and how to apply and learn more detailed information. The image used as the background was taken from the program website to lend continuity. While the Clemson colors are orange and purple, I opted to use the broader Clemson color palette and utilize the dark blues and browns to better match the background image. This flyer was made using Adobe InDesign.
This video was created in collaboration with three of my colleagues in the Master of Arts in Professional Communication program. As part of our Digital Rhetorics course, the Staff Development Program at Clemson University asked us to create a testimonial video. To make the video, we interviewed three previous participants in the program about their experiences and how they benefited from the program. After presenting the first draft to the Staff Development Program directors, we made minor edits to better suit their vision. The video is currently used by the program to advertise and recruit new members and is posted on the Clemson University YouTube channel. This video was created using Adobe Premiere.
Staff Development Program Testimonial Video
Technical Writing and Editing
Prior to joining the Clemson University Research Foundation (CURF) as their Tech Marketing Graduate Assistant, I worked with the University of Florida Office of Technology Licensing (OTL) as a Senior Marketing Fellow. It was at OTL that I learned about the technology transfer industry and became immersed in the world of technical writing and marketing. I used my knowledge gained from OTL to help CURF establish marketing procedures, particularly when it came to marketing their technologies available for licensing. When I first arrived at CURF, they had no standard operating procedures in place for marketing and writing their Non-Confidential Summaries (NCS) which are uploaded to the CURF website and used as marketing collateral at meetings, conferences, and various other marketing avenues. To assist in building a marketing platform for the office, I created search engine optimized (SEO) writing templates for their NCSs. The templates include a three-page sentence-by-sentence guide on how to write and format the NCS, writing samples, and a design template appropriate for distribution. During my time at CURF, I wrote and uploaded over 70 NCSs to the CURF website, including the example seen here. The example to the left is the final product which combines the writing templates and design. CURF currently uses this template for all their NCSs.
In spring 2017, I completed the Inbound Marketing certification from HubSpot where I learned more about content, inbound, and social media marketing. As the Marketing Associate at Modjoul, I used these skills to drive traffic to the Modjoul website and convert visitors into leads. A major part of this process is researching and writing blog posts on a regular basis. The blog post example shown was written about near misses to educate the targeted audience about what near misses are and how to prevent them. The end goal of this post was to convince readers that Modjoul provides a solution to this issue and to request more information.
This project was my first major assignment as the Tech Marketing Graduate Assistant at the Clemson University Research Foundation (CURF). Starting in fall 2015, I began working with an outside web development agency to create the CURF website that is currently live. My role in this project was to create all the content for the new website. This included finding images, videos, and various other multimedia to illustrate the copy. The navigation and pages for the website were developed after extensive research into competing company websites (which I performed). The website itself was created on Wordpress by the web developer while I contributed the content, design ideas, and basic html/css work as needed to tweak the content.
The website officially launched in May 2016. Please visit curf.clemson.edu to view the full website.
CURF Website Project
Technology Transfer Marketing Research
To fulfill the graduation requirements for my Master's in Professional Communication (MAPC), I completed a research study titled Technology Transfer Marketing Strategies. During the summer of 2016, I surveyed 25 university technology transfer offices about their marketing procedures. Specifically, I asked respondents about the marketing strategies their office uses to obtain licensees and in general. Using the data obtained from the survey study, I then developed an article intended for publication. This article details the findings from the research study and compiles a list of "best practices" for technology transfer marketing.